Alexander Roddy : Arizona Iced Tea

This brand is all about using fresh ingredients to make top-quality flavors of tea that are packaged in unique designs. The thirst-quenching satisfaction of Arizona Iced Tea is unmatched in the world of teas. Arizona has been around and been popular since the 1990s. The brand strives to continue to reach consumers of all ages who enjoy a healthy serving of iced tea through their numerous flavors. The most popular audience for Arizona Iced Tea is the younger generation of America and more specifically the African American, Asian, and Hispanic people of our younger generations. Most of the people who purchase Arizona Iced Tea are below the age of 24 years old. The brand aims for a fun and busy design for just about all of the flavors and it is no surprise that they are more favorable to a younger person. However, that does not mean anyone older cannot enjoy these tasty drinks as well! Arizona Iced Tea encourages every and anyone to bring out their happy self and what better way than a nice cold flavored tea. 

My designs fit the style of Arizona Iced Tea very well in my opinion. The colors of each design are vibrant and relate to the qualities of the fruit flavor in which they are designing. The actual color scheme of each can makes sense in regards to the fruit they are depicting and each color compliments the others quite nicely. The illustrations of the actual fruit also resemble the style of Arizona Iced Tea's. The fruits are front and center and are assembled in a very busy manner while still providing a sense of what they actually look like. The fruits provide a welcoming vibe on the front of my cans as they often do on real Arizona Iced Tea cans. The fonts I chose also resemble the style of Arizona's font(s). It is more so a script typeface but a more condensed and thicker one, achieving the same goal a real can does, giving a easy-going feeling but delivering the flavor's name quite clearly as well. The nutritional label is not identical to that of a real can but the skinny, close-knit nature of Arizona Iced Tea's labels is demonstrated here in my designs as well.